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Marketing Mavericks: Mastering the HVAC and PVF Space with Alicia Branham
Manage episode 419892097 series 2654453
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Join us for an inspiring episode of "Marketing Mavericks" as we sit down with Alicia Branham, the dynamic founder of Brand Marketing. Alicia takes us through her remarkable journey in the marketing industry, revealing her deep passion for the HVAC and PVF sectors. She shares how evolving marketing strategies and a robust online presence can revolutionize these industries, and why personal branding is more crucial than ever.
Alicia emphasizes the power of consistency in both business and life, encouraging listeners to bet on themselves and embrace entrepreneurship. Discover her secrets to managing creative and marketing teams effectively and learn the immense value of building strong connections and networking with the right people.
Alicia also sheds light on the transformative impact of programs like Goldman Sachs' 10,000 Small Businesses, offering invaluable resources and support to small business owners. Tune in to gain actionable insights and be inspired to elevate your marketing game and entrepreneurial journey.
If you want to connect with Alicia Branham, visit www.aliciabranham.com
Chapters
00:00 Introduction and Background
02:05 Marketing Strategies in the HVAC and PVF Industry
05:11 Leveraging Specific Channels for Marketing Success
07:25 LinkedIn as a Platform for Personal Branding
10:34 Maintaining Brand Cohesion and Consistency
13:50 Inspiring Others to Take the Leap into Entrepreneurship
23:51 The Value of Programs like Goldman Sachs' 10,000 Small Businesses
182 episodes
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