It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Building HBC Loyalty with Walgreens Advertising Group's Abi Subramanian
Manage episode 424922260 series 2835309
Content provided by Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group.
Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/
Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/
Abi answers the following questions :
1. Welcome back, since we last had you, here you are at Walgreens. What are your early observations on Walgreens RMN?
2. How have your past experiences at Sam’s Club, Lowes shaped your plans for this role?
3. What makes your value proposition unique that brands should invest with you?
4. How does Walgreens cover full funnel marketing? What capabilities exist?
5. How do you help measure success? What kind of metrics are available
6. In store retail media - what do you offer and what’s next here?
7. What does a best in class partnership with you look like?
8. What’s next for retail media in our industry and center store?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
393 episodes
Share
Manage episode 424922260 series 2835309
Content provided by Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group.
Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/
Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/
Abi answers the following questions :
1. Welcome back, since we last had you, here you are at Walgreens. What are your early observations on Walgreens RMN?
2. How have your past experiences at Sam’s Club, Lowes shaped your plans for this role?
3. What makes your value proposition unique that brands should invest with you?
4. How does Walgreens cover full funnel marketing? What capabilities exist?
5. How do you help measure success? What kind of metrics are available
6. In store retail media - what do you offer and what’s next here?
7. What does a best in class partnership with you look like?
8. What’s next for retail media in our industry and center store?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
393 episodes
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Similar to The CPG Guys
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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