Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond

The CPG Guys

We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins.

The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider - Brett Banner & Rae Guimond.

Follow Brett on LinkedIn at: https://www.linkedin.com/in/brettbanner/
Follow Rae on Linkedin at : https://www.linkedin.com/in/rmguimond/
Follow Pricespider on Linkedin at : https://www.linkedin.com/company/pricespider/
Follow Pricespider on the web at : https://www.pricespider.com/
They answer these questions :

1. What is the origin story of pricespider? How and why did the company get started? What is the vision and mission behind pricespider? What problems are you trying to solve?
2. What’s happening right now in the shoppable ecosystem that brands need to be aware of? With so much change happening in the space right now, what are the “back to basics” activities that brands need to stay on top of?
3. AI is here with a bang - its loud, its everywhere and its actually been around over a decade. Seems every brand is chasing its implications and vendors are anchoring to it everywhere. Thoughts and implications for you guys?
4. Consumer shopping habits are changing rapidly, especially post-pandemic. How do you see services like PriceSpider evolving to meet changing habits around discounts/deals, buying online vs in-store, etc?
5. Measurement - how do you create a cohesive and equivalent view of the shopper ecosystem when measuring different channels side by side, whether it’s different retailer marketplaces, or even next to D2C sites or a click-to-buy experience on social media?
6. How does PriceSpider gather, validate and keep pricing data up-to-date across so many retailers? What are the challenges in keeping pricing accurate and timely
7. Why is it important to look at the digital shelf side by side with shoppable media and where to buy?
8. Can you share any insights into the future of this space? What are you guys planning for and what capabilities will you be doubling down on?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.