#10: NFTs and the Luxury Market with Kelly Vero and Elena Baltaga

The Crypto Explorer - by Sygnum Bank AG

Have you also been a bit bewildered by all the big headlines about major luxury brands engaging with NFTs? Seeing Dolce and Gabbana, Givenchy, Louis Vuitton and Burberry all jumping into the fray, we decided it was time to sit down with Kelly Vero and Elena Baltaga, to understand the market opportunity, how NFTs are standardized, and what kind of role NFTs can play in the luxury market, exploring questions like:

1. What makes a good NFT?
2. What is the point of standardizing NFTs? Isnt the point of Web3 to have open markets?
3. How do traditional companies enter and use the NFT market, beyond just marketing?
4. What are good examples we have seen of effective usage / what upcoming uses are you excited about?
5. What are the possibilities for luxury brands in particular to engage? Why should they care? Skeptics would say this just a cash grab?

Disclaimer

Because Sygnum is a bank and some of the information in the podcast relates to financial and investment topics, we want you to understand that we do not create a bank client relationship with you when you listen to the podcast. By listening to the podcast, you agree that the information on this podcast does not constitute professional advice and no bank-client or other relationship is created between you and Sygnum. Do not consider the podcast to be a substitute for obtaining advice from a qualified investment advisor. The information in the podcast may be changed without notice and is not guaranteed to be complete, correct or up-to-date. All information you hear is never considered to be a solicitation for any purpose, in any form or content.

Disclaimer

Because Sygnum is a bank and some of the information in the podcast relates to financial and investment topics, we want you to understand that we do not create a bank client relationship with you when you listen to the podcast. By listening to the podcast, you agree that the information on this podcast does not constitute professional advice and no bank-client or other relationship is created between you and Sygnum. Do not consider the podcast to be a substitute for obtaining advice from a qualified investment advisor. The information in the podcast may be changed without notice and is not guaranteed to be complete, correct or up-to-date. All information you hear is never considered to be a solicitation for any purpose, in any form or content.