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The Current Report: Data could be the future of holiday advertising
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On this edition of The Current Report, we discuss the future of holiday advertising as advertisers prepare for the impending deprecation of third-party cookies. We break down why first-party and retail data may be the bow on top of future holiday campaigns as advertisers prepare for this change in landscape. In news across the internet, 18 countries have signed an agreement that aims to make AI "secure by design" and The New York Times reports X may lose as much as 75 million in ad revenue by the end of the year.
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To read the full stories included in this episode:
- Cyber Monday spending hits all-time record: https://bit.ly/3T2LHgg
- First-party and retail data will be tested this holiday season as cookie sunsetting approaches: https://bit.ly/3T4Fn88
- North Face Benefits From First-Party Data, Analyzes Consumer Behavior: https://bit.ly/47AdHw1
- U.S., Britain, other countries approve agreement to make AI ‘secure by design’: https://bit.ly/3Tn9iIX
- X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out: https://bit.ly/3T0GbLd
- Requiem for a friend: https://bit.ly/46CLV0W
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w
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