))
The guide to CBS Sports' streaming strategy
Manage episode 420551667 series 3482184
Content provided by The Current. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Current or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Boasting the NFL, March Madness, PGA events like the Masters, plus Big Ten football and basketball, CBS Sports is a king maker in live sports.
On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed.
_______
To read the full stories included in this episode:
- How CBS Sports is bridging the transition between traditional TV and streaming: https://bit.ly/3R5n2WB
- US TV and Connected TV Ad Spending Forecasts H1 2024: https://bit.ly/3X1zw5k
- US Political Ad Spending Forecast 2024: https://bit.ly/3wPehZZ
- As U.S. election looms, political advertisers shift focus to CTV: https://bit.ly/3V1XE5r
_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
56 episodes
Share
