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Give the Audience What They Want

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Manage episode 416939491 series 1993887
Content provided by Walker Information. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Walker Information or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Maybe it’s a concert headlining Beyonce, U2, or Taylor Swift? Or perhaps your favorite NFL team is playing their rivals this weekend? Perhaps you prefer events that allow for some more personal creative expression like GenCon or Comic-Con? While we have our personal preferences, few things compare to meeting up with thousands of like-minded people or fans for live events. But those gatherings don’t just happen out of the blue, and just like any other business, the experience matters. And ASM Global just released a new study that highlights what audiences are demanding in regards to live event experiences. Host Sara Walker welcomes Alex Merchan, chief marketing officer for ASM Global, a venue management and live event production company, to discuss their recent study on global audience trends.

Find a transcript for this episode on the show notes page: https://cxleaderpodcast.com/give-the-audience-what-they-want/

Learn more about ASM Global at https://www.asmglobal.com/

Listen to more episodes at https://cxleaderpodcast.com/

Learn more about Walker at https://walkerinfo.com/

  continue reading

327 episodes

Artwork
iconShare
 
Manage episode 416939491 series 1993887
Content provided by Walker Information. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Walker Information or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Maybe it’s a concert headlining Beyonce, U2, or Taylor Swift? Or perhaps your favorite NFL team is playing their rivals this weekend? Perhaps you prefer events that allow for some more personal creative expression like GenCon or Comic-Con? While we have our personal preferences, few things compare to meeting up with thousands of like-minded people or fans for live events. But those gatherings don’t just happen out of the blue, and just like any other business, the experience matters. And ASM Global just released a new study that highlights what audiences are demanding in regards to live event experiences. Host Sara Walker welcomes Alex Merchan, chief marketing officer for ASM Global, a venue management and live event production company, to discuss their recent study on global audience trends.

Find a transcript for this episode on the show notes page: https://cxleaderpodcast.com/give-the-audience-what-they-want/

Learn more about ASM Global at https://www.asmglobal.com/

Listen to more episodes at https://cxleaderpodcast.com/

Learn more about Walker at https://walkerinfo.com/

  continue reading

327 episodes

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