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Account-Based Marketing Masterclass with Richard Robert - 85
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In this episode of The D2Z Podcast, Gen-Z entrepreneur Brandon Amoroso engages in a captivating conversation with Richard Robert, a seasoned #marketing expert with over a decade of diverse industry experience. Rich unravels the intricate world of #fieldmarketing, stressing the paramount importance of collaboration with sales and customer success. Together, they explore effective ways to quantify return on investment (#ROI) and unveil a spectrum of event marketing strategies, ranging from intimate gatherings to grand conferences. The episode also casts a spotlight on Rich's forthcoming Art Basel event in Miami and delves into the dynamics of Account-Based Marketing (ABM). With Rich's invaluable insights, listeners gain a comprehensive understanding of field marketing strategies tailored to businesses of all sizes and industries.
Timestamps:
ποΈ Introduction and Background of Richard Robert (00:00:02)
π Explaining Field Marketing (00:01:27)
π‘ Quantifying ROI in Field Marketing (00:02:30)
π€ Collaboration with Sales and Customer Success (00:03:57)
π Event Marketing Preferences (00:05:00)
π Exciting Upcoming Event: Art Basel (00:09:13)
π― Account-Based Marketing (ABM) Explanation (00:11:30)
π Event Planning and Checklists (00:12:47)
π Lead Generation and Account Mapping (00:14:29)
π Technology's Role in Field Marketing (00:15:45)
π’ Preferences for Small vs. Large Companies (00:18:11)
π Advantages of Working with Established Brands (00:19:27)
π€ Humanizing Field Marketing Approaches (00:23:59)
π Providing Value to Event Attendees (00:25:47)
β° Consider Timing and Logistics (00:26:09)
π Traffic and Transportation Challenges (00:26:38)
π Enhancing Attendee Experience (00:27:29)
π€ Closing remarks (00:29:59)
Richard Robert
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Chapters
1. Account-Based Marketing Masterclass with Richard Robert - 85 (00:00:00)
2. Field Marketing (00:00:02)
3. Account Based Marketing and Technology Implementation (00:11:47)
4. Tips for Effective Field Marketing (00:23:19)
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