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Crafting Memorable Experiences in Retail with Mark Sandeno - 109
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Dive into the transformative world of experiential retail in this episode of the D2Z podcast with Brandon Amoroso and Mark Sandeno, CEO of Experiences App, a booking management Shopify app for merchants who want to create memorable, meaningful experiences for their customers.
Discover how memorable, bookable moments can elevate your brand and connect deeply with modern consumers who value experiences over products. A must-listen for retailers aiming to thrive in the Experience Economy!
Here's what you'll learn:
ποΈ How to transform standard retail environments into engaging spaces that forge lasting connections with consumers.
π’ Insights into the "Experience Economy" and how it enhances the value of physical and digital consumer interactions.
π The importance of creating memorable moments that resonate deeply with modern consumers, particularly Gen Z and Millennials.
π Examples of unique experiential offerings that have successfully captivated audiences, from goat yoga to candle-making workshops.
π Strategies for leveraging experiential retail to create a competitive edge and ensure brand longevity in a rapidly changing market.
Timestamps
ποΈ Introduction to Mark Sandeno and Experiential Retail (00:00:00)
π€ The Role of In-Person Experiences in Marketing (00:06:37)
π Generational Impact on Consumer Preferences (00:08:02)
π Expanding the Experience Economy Beyond Conventional Sectors (00:10:17)
π οΈ Strategic Application of Experiential Concepts in Retail (00:26:19)
π Closing Insights and Contact Details for Mark Sandeno (00:39:2)
Mark Sandeno
LinkedIn - https://www.linkedin.com/in/marksandeno/
Experiences - https://www.experiencesapp.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Chapters
1. Crafting Memorable Experiences in Retail with Mark Sandeno - 109 (00:00:00)
2. Building Business With Gen Z Mindset (00:00:02)
3. Nostalgia and Consumer Behavior (00:11:37)
4. Brand Experiences and Nostalgia (00:19:39)
5. The Power of Experiential Retail (00:25:20)
114 episodes
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