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Scaling Smart: Strategic Insights on Lifecycle Marketing from Sammy Tran - 110
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In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.
Here's what you'll learn:
π The transformative journey from an intern to a CEO in the digital marketing space.π§ The importance and impact of focusing on lifecycle marketing rather than just paid channels.
π€Ή Strategies for managing hypergrowth in a digital agency.
π The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
π Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
π― How specialization in certain industry verticals can amplify client success.
π The future trends in digital marketing technologies and the shift towards platform consolidation.
Timestamps
π€ Introduction and Background of Sammy Tran and BMO Media (00:00:00)
πΌ Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
π Transition from Middlesex to Starting BMO Media (00:02:02)
π Growth Strategies and Differences in Agency Focus (00:02:58)
π Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
π₯ Team Structure and Scaling at BMO Media (00:04:39)
βοΈ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
π― Specialization in Industry Verticals (00:06:53)
π± Future Growth Opportunities in Lifecycle Marketing (00:09:10)
π Challenges with Platform Consolidation and Technology Evolution (00:14:15)
Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Chapters
1. Building Business From Gen Z Perspective (00:00:02)
2. Trends in Tech Stack Evolution (00:13:29)
3. Navigating E-Commerce Challenges and Strategies (00:26:42)
111 episodes
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