Artwork

Content provided by Scalable Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scalable Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Marketing Success with Google Analytics 4: Insights from Chris 'Mercer' Mercer

46:02
 
Share
 

Manage episode 420860824 series 2394638
Content provided by Scalable Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scalable Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement.


In this episode, we sit down with Chris "Mercer" Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4.


Throughout the episode, Mercer breaks down the key differences between GA4 and its predecessor, Universal Analytics, and provides practical tips for configuring your account to track the metrics that matter most.


He also shares his ACT framework for measuring user journeys, which focuses on tracking the number of people asked to take action, those who considered it, and those who ultimately transacted.


So tune in and discover how to harness GA4's power to supercharge your marketing efforts and achieve better results.


Key Takeaways:

01:38 The initial chaos of the GA4 rollout

04:23 Key differences between GA4 and Universal Analytics

09:29 Simplifying marketing attribution with GA4

17:09 Setting up and customizing GA4 for your unique business needs

18:19 The benefits of spending time on planning and configuration in GA4

23:56 Harnessing strategy over tools for effective marketing

26:44 The essential steps for effective measurement planning

30:54 Incorporating offline methods into your GA4 tracking

34:27 The importance of manual tracking before automation

36:28 Overview of Mercer's GA4 course at DigitalMarketer

42:59 Where to learn more


Resources:

Free Access to Workshops & Marketing Tools: https://measurementmarketing.io/DM


Connect with Chris “Mercer” Mercer

YouTube - https://www.youtube.com/c/MeasurementMarketingio

Website - https://measurementmarketing.io/

LinkedIn - https://www.linkedin.com/in/chrismerceronline/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

384 episodes

Artwork
iconShare
 
Manage episode 420860824 series 2394638
Content provided by Scalable Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scalable Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement.


In this episode, we sit down with Chris "Mercer" Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4.


Throughout the episode, Mercer breaks down the key differences between GA4 and its predecessor, Universal Analytics, and provides practical tips for configuring your account to track the metrics that matter most.


He also shares his ACT framework for measuring user journeys, which focuses on tracking the number of people asked to take action, those who considered it, and those who ultimately transacted.


So tune in and discover how to harness GA4's power to supercharge your marketing efforts and achieve better results.


Key Takeaways:

01:38 The initial chaos of the GA4 rollout

04:23 Key differences between GA4 and Universal Analytics

09:29 Simplifying marketing attribution with GA4

17:09 Setting up and customizing GA4 for your unique business needs

18:19 The benefits of spending time on planning and configuration in GA4

23:56 Harnessing strategy over tools for effective marketing

26:44 The essential steps for effective measurement planning

30:54 Incorporating offline methods into your GA4 tracking

34:27 The importance of manual tracking before automation

36:28 Overview of Mercer's GA4 course at DigitalMarketer

42:59 Where to learn more


Resources:

Free Access to Workshops & Marketing Tools: https://measurementmarketing.io/DM


Connect with Chris “Mercer” Mercer

YouTube - https://www.youtube.com/c/MeasurementMarketingio

Website - https://measurementmarketing.io/

LinkedIn - https://www.linkedin.com/in/chrismerceronline/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

384 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide