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EP134: How To Create High-Converting Content with The Scalable Agency’s GM Erin MacPherson
Manage episode 281777473 series 2385502
Content provided by Scalable Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scalable Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week I’m giving you a listen to Erin MacPherson’s latest content workshop inside Lab. As the General Manager of Scalable, Erin is the captain of our content ship. I’ve pulled out some of Erin’s teachings that can help you create high-value content in 2021. Learn where each type of content fits in the Customer Value Journey, how to train your team to understand what makes viral content so ‘sticky’, 2 exercises to hone your content skill (or your teams), and more.
RESOURCES MENTIONED IN THIS EPISODEMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
How To Train Your Content Creators To Create Viral Content
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Mentioned in this episode:
Generate Leads on Instagram via Automation
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Manage episode 281777473 series 2385502
Content provided by Scalable Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scalable Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week I’m giving you a listen to Erin MacPherson’s latest content workshop inside Lab. As the General Manager of Scalable, Erin is the captain of our content ship. I’ve pulled out some of Erin’s teachings that can help you create high-value content in 2021. Learn where each type of content fits in the Customer Value Journey, how to train your team to understand what makes viral content so ‘sticky’, 2 exercises to hone your content skill (or your teams), and more.
RESOURCES MENTIONED IN THIS EPISODEMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
How To Train Your Content Creators To Create Viral Content
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Mentioned in this episode:
Generate Leads on Instagram via Automation
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Similar to The DigitalMarketer Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
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