The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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This Brand Went Ad-Free on BFCM 2023, and You Won't Believe What Happened
Manage episode 403962084 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler.
He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life.
Here's a glimpse of what you'll learn:
Background and Company Introduction
Genesis of the Business Idea
Standing Out in the DTC Landscape
Profitability Goals and Strategies
Acquisition and Retention Channels
Case Studies of Successful Wins
Unconventional Move: Turning off Ads on BFCM
Cross-Platform Tracking Methods
Incorporating Customer Feedback into Product Development
Milestones and Achievements
Key Success Factors for DTC Brands
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level.
To learn more about BSR Digital, visit their website or book a call here.
100 episodes
Share
Manage episode 403962084 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler.
He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life.
Here's a glimpse of what you'll learn:
Background and Company Introduction
Genesis of the Business Idea
Standing Out in the DTC Landscape
Profitability Goals and Strategies
Acquisition and Retention Channels
Case Studies of Successful Wins
Unconventional Move: Turning off Ads on BFCM
Cross-Platform Tracking Methods
Incorporating Customer Feedback into Product Development
Milestones and Achievements
Key Success Factors for DTC Brands
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level.
To learn more about BSR Digital, visit their website or book a call here.
100 episodes
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Similar to The DTC Insider
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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…
continue reading
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continue reading
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continue reading
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