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This Brand Went Ad-Free on BFCM 2023, and You Won't Believe What Happened
Manage episode 403962084 series 2971299
In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler.
He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life.
Here's a glimpse of what you'll learn:
Background and Company Introduction
Genesis of the Business Idea
Standing Out in the DTC Landscape
Profitability Goals and Strategies
Acquisition and Retention Channels
Case Studies of Successful Wins
Unconventional Move: Turning off Ads on BFCM
Cross-Platform Tracking Methods
Incorporating Customer Feedback into Product Development
Milestones and Achievements
Key Success Factors for DTC Brands
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level.
To learn more about BSR Digital, visit their website or book a call here.
100 episodes
Manage episode 403962084 series 2971299
In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler.
He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life.
Here's a glimpse of what you'll learn:
Background and Company Introduction
Genesis of the Business Idea
Standing Out in the DTC Landscape
Profitability Goals and Strategies
Acquisition and Retention Channels
Case Studies of Successful Wins
Unconventional Move: Turning off Ads on BFCM
Cross-Platform Tracking Methods
Incorporating Customer Feedback into Product Development
Milestones and Achievements
Key Success Factors for DTC Brands
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level.
To learn more about BSR Digital, visit their website or book a call here.
100 episodes
All episodes
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