The Game-Changer's Guide to eCommerce Marketing: Strategies That Propel Your Business with Matt Janaway

The eCom Ops Podcast

The Game-Changer's Guide to eCommerce Marketing: Strategies That Propel Your Business

Matt Janaway is a seasoned eCommerce expert, currently serving as the CEO of Marketing Labs, a UK-based digital marketing agency specializing in SEO and paid advertising. Matt brings a wealth of knowledge to the table with a background in eCommerce entrepreneurship and a keen understanding of marketing strategy and data analysis.
Under his leadership, Marketing Labs has helped many businesses unlock growth potential by optimizing their online marketing strategies. From exploring advanced Google advertising features to emphasizing the importance of team learning in staying up-to-date with industry evolution, Matt's insights make him a guiding light in the world of eCommerce.
Marketing Labs is a dynamic digital marketing agency passionate about every project. As a boasting award-winning team, their expertise covers a broad spectrum, including SEO, PPC, CRO, branding, content, social media, and website design. They have experience across various commercial websites and understand the importance of aligning their work with clients' business goals.
With a commitment to transparency, they ensure clients are involved every step of the way. What sets Marketing Labs apart is their tailored approach to each client - every action they undertake is aimed at growing online businesses sustainably and effectively. They thrive on helping companies to improve their digital strategies and achieve measurable results.
The No.1 eCom Operations hack

You've really gotta allow more time to gather that data, to make decisions and test. You can't make a decision on a few hundred clicks. You've got to have enough data to make decisions.

You Will Learn

• Matt shares his experiences with different e-commerce technology platforms from HTML templates to OsCommerce, WooCommerce, Magento, Shopify, and BigCommerce.
• The role of AI in e-commerce and its impact on personalization is examined.
• Matt emphasizes the importance of tailoring product descriptions and names to increase search visibility.
• The challenges of balancing search engine visibility and conversion rates in e-commerce are explored.
• Matt discusses the effectiveness of link building when done correctly, citing successful campaigns that led to substantial revenue increases for clients.
• Matt explains the unique features of his agency's approach, focusing on building a team of highly experienced individuals rather than solely scaling

Let’s keep learning and growing together in the world of eCommerce!
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