#241 Steven Sashen from Xero Shoes: How This Barefoot Shoe Company Is Revolutionizing The Footwear Industry

The Ecom Show

Hey Budai Nation,

Welcome to The Ecom Show, a hub where we gather entrepreneurs, e-commerce marketers, and agency experts to share their stories, strategies, and insights into the ever-evolving world of online commerce. I'm Daniel, your host and the founder of Budai Media, a retention marketing agency that helps e-commerce brands unlock their full potential with the help of email and SMS marketing.

So far, we've helped our clients add a neat $60 million in revenue and been a part of over 160 e-commerce brands journey, guiding them to grow their customer base and increase lifetime value by a sweet 20-50% in just a few months.

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This week, I’m joined by Steven Sashen, the mastermind behind Xero Shoes, whose journey with his wife has reshaped the idea of what shoes can be. Inspired by the bestselling book, ‘Born To Run,’ Steven created his first pair of DIY sandals right at his kitchen table to find a safe and fun way to enjoy the joys of barefoot walking. Impressed by the noticeable results these sandals brought to her stride, Steven’s wife joined in and together they created a one of a kind footwear brand that more than 50,000 happy feet can vouch for.

We'll be chatting about everything from their 'aha' moment and the leap into the Shark Tank, to how they've navigated the twists and turns of branding and marketing in the unique niche of barefoot shoes since the last 14 years.

Here are some highlights from this episode:

✅The initial idea behind Xero Shoes

✅The ins and outs of their Shark Tank experience

✅Xero Shoes’ approach to marketing and branding

✅Smart ways they've grown their community and email list

✅Their journey to building a nine-figure business

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