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#242 D’Shawn Russell from Southern Elegance Candle Company: How To Turn Your Side Hustle Into A Million Dollar Business
Manage episode 383764927 series 2855049
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Hey Budai Nation,
Welcome to The Ecom Show, a podcast where top e-commerce agencies, businesses, and entrepreneurs share their success stories, challenges, insights, and experiences of hustling in the world of e-commerce. I’m Daniel Budai, your host for today’s show and the brains behind Budai Media.
A customer-obsessed retention marketing agency that’s generated more than $60 million in additional revenue through email and SMS marketing. In the last five years I’ve worked with more than 160+ e-commerce brands and helped them increase their customer lifetime value by 20-50%.
Click on the link below to learn more about us:
https://www.thebudaimedia.com/
I’m joined today by D'Shawn Russell, the founder of Southern Elegance Candles. D'Shawn shares her incredible story of starting as a side hustle and growing into a multi-million dollar business. She candidly discusses the challenges of scaling up, the impact of COVID-19, and the tough decisions involved in streamlining her business. This episode is not just about success but also about the realistic challenges and hard decisions that come with running a business.
Click on the link below to visit her website:
In addition to running a multi-million dollar business, D'Shawn also offers her expertise to other budding entrepreneurs. Click on the link below to learn more about her mentorship program:
https://www.linkedin.com/in/dshawnrussell/
Coming back to this episode, here are some key highlights from this episode:
✅ D'Shawn journey from her basement to a 4000 sq feet manufacturing unit
✅ Pros and cons of influencer marketing
✅ The importance of valuing profitability over vanity metrics
✅ D'Shawn's personal challenges and learnings as a first-time entrepreneur.
That's a wrap on today's insightful episode! Thanks for tuning in. If our show resonated with you, please consider leaving a review on your podcast platform of choice. Your feedback is invaluable and helps spread the word about our show.
P.S. Want to elevate your email strategies? Get your hands on our complimentary e-book, "The Ultimate 100 Email Guide." Dive into a treasure of industry secrets, expert recommendations,
and a collection of 100 email templates.
Download here:
https://www.thebudaimedia.com/top100-emails
To keep up with the latest in e-commerce, join my agency and me on social media.
Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/
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https://www.thebudaimedia.com/
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