Carto CSO Javier de la Torre on Building a Global Brand; Managing Privacy; How and When to Build vs Buy

The European Startup Show

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4y ago 43:39

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[1:53] - the personal journey from conservation scientist to founding Carto

[4:50] - what did you have when you went for VC funding

[6:24] - How Carto is helping governments map the spread of the coronavirus

[9:45] - Privacy and location data mapping. How do you deal with it?

[14:42] - How Carto built its brand and the importance of making your product accessible

[20:05] - Go-to-market - which channels have been most successful for Carto

[23:22] - How did Carto influence analysts like Gartner/Forrester and the importance of product marketing

[27:17] - When and how did you expand globally?

[32:24] - Should you go broad or should you go deep (remain a horizontal software or verticalize)

[35:03] - When did you open up your platform so others can build on top of it?

[36:41] - When to buy (acquire a company) vs build in house

Links mentioned:

Books: Crossing the Chasm

92 episodes

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