Anita Moorthy public
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To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs. If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.
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[00:01:00] Jared's Journey from sales to building a thriving community of 45,000 revenue professionals and how community saved his life. [00:10:00] What makes for a successful B2B community and when companies should think of creating one [00:14:00] The Collab: Jared’s New Initiative - a newsletter and community for collaborative growth. How Collab …
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[2:15] From Classical Music to Tech Startup Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship. [12:25] Understanding the Upright Project's Impact Model A deeper dive into how the Upright Project measures the net impact of companies, using tangible…
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2:16 - Path from operator to angel investor to Atomico scout 19:09 - Advice on early stage marketing Marketing focus by stage of growth How do you balance performance marketing and brand/organic marketing? How do you balance the marketing for end-users vs decision makers? Common mistakes 80% of founders make - working as siloed teams Resource for a…
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Guerson Meyer, Co-Founder & Technology Officer of Sophiq Properties, a PropTech company talks about how he uses no-code solutions at Sophiq Properties to locate, evaluate and validate properties in real-time, adapting to the needs of each investment. In 2023 alone, they will complete 16 operations totalling 30 million euros. Hear in detail what no-…
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[1:49] - Why not having domain expertise can sometimes help entrepreneurs [5:45] - Defining your ICP [8:31] - Determining your MVP [13:06] - Funding your seed and lessons learnt from raising too early. [22:48] - GTM [30:11] - Building a team and culture; it starts first with language. [40:20] - Culture first hiring tips Links Company: Digitail.io G…
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[2:16] - 20 years and starting a company in Estonia [5:08] - Angel investing and what to look for? [10:01] - First CIO of Estonia [16:59] - Koos - what is it and why is it important [29:04] - Advice for other entrepreneurs [31:35] - ChatGPT and the future [33:09] - HK Unicorn squad and Links Koos Sponsors: Chargebee E-residency…
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[2:00] - How the SVB crisis unfolded at Payhawk [6:23] - The 3 most important ingredients for building a successful unicorn [16:19] - Validating your company idea [18:19] - 60 rejections. How Payhawk overcame the biggest objection from VCs [28:35] - Leading through crisis [31:54] - Competition - Use data not marketing to assess competition [36:18] …
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[2:24] - Journey to starting Seedstars [5:31] - Investing and not being local [10:27] - Seedstars programs [13:28] - Investor returns from emerging markets [19:06] - Challenges [25:12] - Advice for entrepreneurs [27:16] - Advice for investors Links Seedstars Book: Where the crawdads singBy Anita Moorthy
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[3:16] - Hedgeflows: Managing risk and automating payment runs for SMEs [9:51] - Advice for finding early product market fit [16:39] - How to attract talent in early stages without brand or VC backing [19:07] - Knowing your investor’s incentives Links: HedgeFlows Books: Disciplined Entrepreneurship: 24 steps to successful startup by Bill Aulet…
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[2:08] - The economics of solar [7:39] - Challenges and barriers to solar adoption [11:11] - Where are the different countries when it comes to adopting solar [14:50] - Erik’s Journey to starting Svea Solar [19:06] - advice on doing layoffs [23:13] - Challenges of scaling - its all about recruiting, developing and retaining talent [29:48] - Continu…
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[1:44] - About Remofirst and Nurasyl’s journey to starting Remofirst. [6:49] - The three ingredients for not failing at a startup [9:04] - Finding your ideal customer profile [12:00] - Trends in remote hiring [14:09] - Funding journey and tips [21:50] - Making remote working work Links Remofirst Delivering Happiness - Tony Hsieh, founder of Zappos…
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[1:53] - Journey to becoming a venture partner at 29 years [7:40] - Increasing the number of women in VC [10:53] - Ideal startups for Sapphire and how they source deals [21:29] - Common challenges, mistakes and advice for Series B companies [30:14] - Series B valuation and trends in valuation [33:51] - Work life balance as a VC Links: Sapphire Vent…
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[2:15] - Online dating market - is there space for one more? [4:47] - Lessons learned from previous startups - retention, defensibility, product complexity, and proving pmf outside of your home market. [16:39] - Never giving up [20:52] - With 8 rounds of fundraising under his belt, David shares his secret for fundraising. [29:00] - Seed stage valua…
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1:55] - Journey to founding TERN [4:49] - Refugee problem is a global problem. By the numbers. [7:08] - Are refugees are burden to the host country? [9:85] - The Rwanda Refugee plan - will it work? [21:39] - UK’s support for refugees - asylum seekers vs resettlement [28:28] - TERN support for refugees [31:45] - Top three businesses started by refug…
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[1:53] - Safety in upbringing and why being outside can be a boon to an entrepreneur [8:29] - “Never look at the competition, know your customer instead” [10:58] - Focus on the product and avoid distractions [14:25] - On B2C marketing [19:20] - Building the company culture at Vivino [23:34] - When should a founder step down and bring in a new CEO […
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[1:51] - Irish startup scene [7:41] - How to attract and incentivize talent at a macro level [11:13] - The best startup ecosystems in Europe [19:15] - Dogpatch [24:12] - Norther Ireland/Southern Ireland collaboration [27:21] - Funding for startups in Ireland Links Dogpatch Changing World Order by Ray Dalio Midnight’s children by Salman Rushdie…
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[2:30] Idea development when you are not from the industry [14:52] - From idea to MVP - DIY or outsource? [21:16] - Funding journey pre-seed to seed [25:26] - Building your team [29:34] - Getting your first customers [31:58] - Niche down on a vertical or not [37:25] - Fundraising dos and don’ts Links Arx Alliance…
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1:45 - Your journey from operational role to VC 6:16 - Advice for others thinking of moving from operational to VC role. 12:33 - What makes Creandum different to other VC firms? 16:25 - Creandum’s process of finding and investing in companies 25:00 - Timing for approaching Creandum 27:48 - Metrics for investing 32:59 - Trends in Europe Links Creand…
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2:00 - Founding YuLife - the journey 10:34 - Finding the right co-founders 17:49 - Initial customers 19:21 - Proving ROI 23:11 - From founder-led sales to systematic marketing and sales 27:28 - External branding 31:41 - Pivoting from B2C to B2B early on 34:33 - Internal culture and branding Links YuLife 7 Habits of Highly Effective People - Steven …
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[1:57] - About Notion Capital [4:04] - Notion’s go-to-market support and building the scaling engine [9:09] - How to build a team for growth [16:10] - When to bring in marketing; and determining the first hire [20:13] - US Expansion: when and how you should expand to the US [28:01] - How do you become a Notion Capital portfolio company [40:35] - Bi…
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[2:08] Your career from currency trader to COO of Railsbank [6:50] Advice for women in FinTech on growing their careers [11:07] Building a high-performance sales team and hiring women after a career break [16:24] Current trends in embedded finance and fintech [25:46] Growing from 120 - 500 people Links: Railsbank Little Women by Louisa Alcott…
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[2:12] - Journey from consulting to founding Meatable [11:06] - Alternative protein market [14:35] - Biggest challenges facing Meatable and lab-grown meat [17:45] - Cost of Meatable burger vs a normal burger and target market [22:58] - Funding [24:45] - Go-to-market strategy: license technology or vertically integrate [28:00] - Messaging for differ…
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[2:17] Your journey to founding HealthHero [11:54] Multi-pronged business model and prioritization [14:13] Brand strategy [16:49] Go-to-market strategy [20:58] Structuring for growth [25:24] US expansion plans Links HealthHero Sponsors Chargebee E-residency Book recommendation SapiensBy Anita Moorthy
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[1:55] Overview of Balderton [3:46] What do you think makes for a good VC? [5:32] Where are you making big bets going into 2022? [6:30] Why is there a difference in the US and Europe when it comes to web3? [7:52] What is your take on the NFT opportunity? [13:26] Opportunities in fintech [17:52] Team vs Idea - what is more important? [23:36] Organiz…
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[2:10] What motivates you and what makes you keep going one startup after another? [13:36] What makes Inkitt different from all the other self-publishing platforms? [18:30] Who are your readers and what is trending? [20:53] What was the turning point where growth took off? [24:34] How did you manage the downturns in the business? Books mentioned Al…
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Maritime industry [1:34] Why did you start Deepsea? Why has the maritime industry been so late in modernizing? [6:53] Being two engineering founders, how did you supplement the business knowledge that was missing? [09:56] How did the pandemic affect your business? What did you need to do to adapt? Startup advice [12:15] What are some of the challen…
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[01:40] Why did you decide to focus on the travel industry? [04:10] What are some of the big trends you see in the travel industry? What do you think has changed permanently and what do you think will go back? [5:27] What are some of the opportunities you see for travel startups [8:16] Your leadership style [11:17] How do you hire? What questions d…
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[1:26] Early life and value of hard work [2:43] Experience and most memorable moments from your time at Google and Twitter as an early employee [7:15] Pivoting during the pandemic [21:50] Future of the workplace Links: Envoy Book recommendation: The Cold Start ProblemBy Anita Moorthy
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[01:53] What convinced you to begin yet another online fraud prevention company? [4:52] How did you structure your product, your team, and other aspects of your company to get quick time-to-value, your core promise to customers? [11:59] Could you tell us more about your hybrid model of sales? [15:15] How easy is it to start a tech company in Hungar…
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[2:10] - What was the initial concept with which you started Glovo? [7:44] - How has the tapering down of the pandemic affected your business? [10:17] - How do you deliver groceries in 10 minutes? [17:36] - How profitable is your q-commerce business? [20:50] - How do you build loyalty in this business? [23:23] - What is justifying the huge amounts …
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Healthtech and Healx [1:53] What inspired you to start focusing on rare diseases? [3:28] Could you define what rare disease means? [3:43] Why has what you’re doing never been done before? And how is your approach to drug discovery different from others? [5:53] What are the trends you’re seeing in this space? And what do you think is accelerating th…
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[1:42] How did you go from scuba instructor to insect farming? [4:24] I don’t see insect protein based food in the market, why so much funding in this space? [7:17] How do you actually do insect farming? What is the process of farming black soldier flies and creating proteins out of them? [10:31] With the recent Covid pandemic, do you think the per…
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[2:05] From where does your fascination for business and entrepreneurship stem from? [3:21] When you met Angela (co-founder), what fascinated you about her work and what made you think that this had commercial opportunities? [7:42] How did you determine which application to develop first? [10:42] If you had to redo the phase of trying to find your …
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[1:59] How did you come to focus on women-led businesses? [3:20] What do you think Europe has done to encourage women-led businesses and what more can be done? [5:06] What are the main barriers women face in attracting investments? [7:32] From an investor perspective, how do you balance the business objectives of revenues and scale when the founder…
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[2:18] How did you come to joining Bramble as employee #1? [6:12] How did you organize yourselves with three founders, in terms of responsibilities, in the beginning, and how that has evolved now? [8:16] What is the right time for ideas coming out of research institutions and universities to spin out on their own? [11:01] What is the funding journe…
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[2:14] What does ESG really mean and where are we today? [10:27] What can startups do for ESG? [13:11] What triggered you to start Net Purpose? [20:11] How do you ensure businesses don’t make false claims about their environmental policies or make token gestures but have very little impact? How much can the data be trusted? [23:47] How did you figu…
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[1:21] Your journey from VC to accelerator head [3:02] What stage does Malmo focus on? [3:59] What trends are you seeing in the fundraising landscape - on what’s working and what is not? [12:36] The problem of pre-seed funding in Europe and what can be done to fix it [25:58] How can people find the right angels if they don't have the network?…
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[2:02] What inspired you to start CLUBZERØ? [6:42] How did you determine the market opportunity and feasibility? [10:37] How has your background in architecture helped you become an entrepreneur? [15:16] How did you prioritize what to do in the early days? [24:35] In 2018 and 2019 you were raising money, but had also had a baby. How was that experi…
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[1:18] Why do you feel so strongly about this vision of creating friendships between customers and agents and where does this vision come from? [7:28] As a company, what was the process you undertook to define the category that you want to be in? [19:29] How do you convince your customers to switch from an established vendor? [24:27] What are some …
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On Veriff [01:20] Could you tell a little about how and why you started Veriff? [03:53] What shortcoming did you notice in the current solution that made you think you could do something different and better than what existed? [6:42] How are fintech companies with their legacy systems able to use your new advanced verification system? Growing your …
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[2:02] - What led you to start Greyparrot and what did you do in your early stage? [10:47] - How did you figure out who your buyer in the value chain is? [12:17] - What was your process for validating the problem statement? What did you do well and what could you do better? [20:19] - How did you fund the venture in the early stages? What was your f…
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[1:22] What is the pain that Outfunnel is trying to solve and who is your target market? [3:28] Can you tell me a little about your journey to starting Outfunnel? [4:30] How did you validate the problem you were solving? [8:03] How did you determine if the problem is a feature or something you can build a business around? [9:22] What are the challe…
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[1:40] What about your experience working in the Japanese geriatric residential made you start Farewill? [06:15] What is the current experience for consumers who want a Will, probate, or funeral service? [14:12] How did you build trust in this industry and get your first few customers? [17:46] What impact has Farewill made on customers? [22:20] How…
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[1:34] - Why did you leave Oracle to join Celonis? [3:20]] What does Celonis do? And what is Execution Management System (EMS)? [8:00] How would you describe what it takes to be an ecosystem strategy officer? [9:35] When time is best to build a partner or ecosystem strategy? Is this something that you would recommend all companies to do? [14:13] Wh…
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[1:10] Andy’s background and how he came to be known as ‘the growth guy’. [3:20] What does ‘growth’ actually mean these days? What is expected of a person when hired as VP of growth? [6:17] How should a growth team be structured in a startup for it to be set up for success? [9:56] Typically, what are a growth team’s responsibilities? What KPIs woul…
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[01:05] Your journey to starting Pegafund [06:27] What problems do you solve for startups and scale-ups? [10:07] What are the key KPIs for SaaS companies in the early stages (zero to 1 million) and what does ‘good’ looks like at this stage. [18:07] What are some of the key metrics for the stage from two or five million to ten million? And also, wha…
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[1:14] What is positioning? And how can you tell if a company needs to rethink its positioning? [5:12] How does company positioning and product positioning differ? [12:00] How does the “Obviously Awesome” positioning framework for B2B companies work? [21:08] - Who should be involved in positioning? April uses her framework to walk through a case st…
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[01:13] - What is customer success and what is it not? [06:32] - How do you align an organization to make customer success everyone’s business? [19:20] - When is the right time to introduce usage telemetry and analytics in an organization? [20:58] - How do you hire the customer success leader? [25:13] - What should your customer success organizatio…
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