Mads Fosselius, CEO of Danish SaaS startup Dixa on Reimagining the Customer Service Value Proposition

The European Startup Show

• [1:18] Why do you feel so strongly about this vision of creating friendships between customers and agents and where does this vision come from?
• [7:28] As a company, what was the process you undertook to define the category that you want to be in?
• [19:29] How do you convince your customers to switch from an established vendor?
• [24:27] What are some of the mistakes you have made in your early days? And what are your biggest learnings in this journey?
• [27:20] What strategies worked for you to get your first 10, 100 and 500 customers?
• [32:03] What advice would you give entrepreneurs on how to scale pre-series A?
• [33:08] What do you think of brand building and its effect on different aspects of the company in various stages?

Links:

Dixa

Books:

The Hard thing about hard things by Ben Horowitz