Andy Young, Serial Entrepreneur; UK Country Lead for Stripe; VP of Growth at Entrepreneur First on Growth Marketing for Startups

The European Startup Show

• [1:10] Andy’s background and how he came to be known as ‘the growth guy’.
• [3:20] What does ‘growth’ actually mean these days? What is expected of a person when hired as VP of growth?
• [6:17] How should a growth team be structured in a startup for it to be set up for success?
• [9:56] Typically, what are a growth team’s responsibilities? What KPIs would one use to measure this team’s success?
• [13:54] When is the right time to hire someone that’s going to coordinate or lead this growth function? What should one look for when hiring such a person?
• [21:38] Are there differences in how startups in Europe think about growth versus startups in other parts of the world?
• [24:10] Is ‘growth’ a temporary function meant to fix something and leave? Or does it have the potential to build a sustainable growth loop?
• [28:18] What is Facebook’s philosophy on growth and how did they structure the growth function within the organisation?
• [31:55] Can someone be trained for growth marketing? What are your insights on recruiting a ‘growth person’?
• [35:21] - Advice on building a growth team and additional resources.

Resources on growth marketing

Reforge

Traction

Growth hacker marketing