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Andy Young, Serial Entrepreneur; UK Country Lead for Stripe; VP of Growth at Entrepreneur First on Growth Marketing for Startups
MP3•Episode home
Manage episode 292357667 series 2805702
Content provided by Anita Moorthy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anita Moorthy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- [1:10] Andy’s background and how he came to be known as ‘the growth guy’.
- [3:20] What does ‘growth’ actually mean these days? What is expected of a person when hired as VP of growth?
- [6:17] How should a growth team be structured in a startup for it to be set up for success?
- [9:56] Typically, what are a growth team’s responsibilities? What KPIs would one use to measure this team’s success?
- [13:54] When is the right time to hire someone that’s going to coordinate or lead this growth function? What should one look for when hiring such a person?
- [21:38] Are there differences in how startups in Europe think about growth versus startups in other parts of the world?
- [24:10] Is ‘growth’ a temporary function meant to fix something and leave? Or does it have the potential to build a sustainable growth loop?
- [28:18] What is Facebook’s philosophy on growth and how did they structure the growth function within the organisation?
- [31:55] Can someone be trained for growth marketing? What are your insights on recruiting a ‘growth person’?
- [35:21] - Advice on building a growth team and additional resources.
Resources on growth marketing
93 episodes
MP3•Episode home
Manage episode 292357667 series 2805702
Content provided by Anita Moorthy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anita Moorthy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- [1:10] Andy’s background and how he came to be known as ‘the growth guy’.
- [3:20] What does ‘growth’ actually mean these days? What is expected of a person when hired as VP of growth?
- [6:17] How should a growth team be structured in a startup for it to be set up for success?
- [9:56] Typically, what are a growth team’s responsibilities? What KPIs would one use to measure this team’s success?
- [13:54] When is the right time to hire someone that’s going to coordinate or lead this growth function? What should one look for when hiring such a person?
- [21:38] Are there differences in how startups in Europe think about growth versus startups in other parts of the world?
- [24:10] Is ‘growth’ a temporary function meant to fix something and leave? Or does it have the potential to build a sustainable growth loop?
- [28:18] What is Facebook’s philosophy on growth and how did they structure the growth function within the organisation?
- [31:55] Can someone be trained for growth marketing? What are your insights on recruiting a ‘growth person’?
- [35:21] - Advice on building a growth team and additional resources.
Resources on growth marketing
93 episodes
All episodes
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