Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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April Dunford, Author and Positioning Expert, on: The Most Common Questions Founders Ask on Product Positioning.
Manage episode 291087438 series 2805702
Content provided by Anita Moorthy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anita Moorthy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- [1:14] What is positioning? And how can you tell if a company needs to rethink its positioning?
- [5:12] How does company positioning and product positioning differ?
- [12:00] How does the “Obviously Awesome” positioning framework for B2B companies work?
- [21:08] - Who should be involved in positioning? April uses her framework to walk through a case study where she developed the positioning for a CRM product.
- [32:45 - How do you balance where you are today with the product against where you want to be? How do you position your product in that context?
- [34:23] When should you create a new category?
- [42:40] Where do companies and founders struggle the most when it comes to positioning and what is your advice for them?
93 episodes
Share
Manage episode 291087438 series 2805702
Content provided by Anita Moorthy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anita Moorthy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- [1:14] What is positioning? And how can you tell if a company needs to rethink its positioning?
- [5:12] How does company positioning and product positioning differ?
- [12:00] How does the “Obviously Awesome” positioning framework for B2B companies work?
- [21:08] - Who should be involved in positioning? April uses her framework to walk through a case study where she developed the positioning for a CRM product.
- [32:45 - How do you balance where you are today with the product against where you want to be? How do you position your product in that context?
- [34:23] When should you create a new category?
- [42:40] Where do companies and founders struggle the most when it comes to positioning and what is your advice for them?
93 episodes
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Similar to The European Startup Show
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Where startup founders raise millions and listeners can invest in the next billion dollar company. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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