The First Customer - Pivoting into market disruption with CEO and Co-founder Cody Eddings

The First Customer

In this episode, I was lucky enough to interview Cody Eddings, the CEO and co-founder of SnapRefund.
Cody shares his entrepreneurial journey, rooted in childhood experiences in St. Louis, Missouri, where he initiated small businesses like mowing lawns. Growing up, Cody explores tech background, from playing World of Warcraft to becoming a software engineer and co-founding SnapRefund. It delves into the company's mission to empower underserved communities with financial technology, emphasizing the extensive market research that led to identifying insurance claim payments as a significant pain point. SnapRefund's innovative approach combines flexible instant payment technology and analytics to streamline insurance claims.
Cody also shares the challenges and lessons he learned during the market research phase, underscoring the importance of understanding customer needs before developing a solution. Cody highlights the iterative nature of market research and the continuous learning required, emphasizing the value of adapting to customers' evolving needs.
Take a look at SnapRefund's future as Cody Eddings provides a glimpse into it in this insightful episode of The First Customer!
Guest Info:
SnapRefund
https://snaprefund.io
Cody Eddings' LinkedIn
https://www.linkedin.com/in/cody-eddings-4073b065/
Connect with Jay on LinkedIn
https://www.linkedin.com/in/jayaigner/
The First Customer Youtube Channel
https://www.youtube.com/@thefirstcustomerpodcast
The First Customer podcast website
https://www.firstcustomerpodcast.com
Follow The First Customer on LinkedIn
http://www.linkedin.com/company/the-first-customer-podcast/