How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
Content provided by Bjork Ostrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bjork Ostrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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422: Why Success as a Food Blogger Isn't Linear with Liz and Paul Madsen from Zardyplants
Manage episode 374295371 series 81995
Content provided by Bjork Ostrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bjork Ostrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Reinvesting in your business, working together as a couple, and prioritizing video with Liz and Paul Madsen from Zardyplants.
-----
Welcome to episode 422 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz and Paul Madsen from Zardyplants.
Why Success as a Food Blogger Isn’t LinearLiz and Paul Madsen started Zardyplants in 2018 as a way to share their favorite plant-based comfort food recipes with readers. Over the last five years, they’ve worked together to grow the site (and Paul now works full-time for their business)!
Liz and Paul share about the early days of Zardyplants, and how their processes and business have changed over the years. They have really practical advice about the importance of reinvesting in your business, being strategic around the types of recipes you create, and what to prioritize as a beginner blogger.
This is a particularly valuable episode for beginner bloggers but is also a great listen for any content creator trying to define what success looks like for you and your brand.
In this episode, you’ll learn:- About the early stages of Zardyplants, and what it was like starting a blog as a couple.
- How they’ve balanced working full-time with the blog over the years.
- What the division of labor is like between Liz and Paul.
- The benefits of having a side hustle.
- How and why Liz and Paul have transitioned the type of recipes they’re creating over the years.
- How they approach keyword research.
- What growth on Instagram has looked like for Zardyplants.
- About their photography and videography equipment set-up.
- Why they chose to prioritize video as part of their growth strategy.
- Their history with, and strategy around, sponsored content.
- The importance of reinvesting in your business, and what they would recommend paying a premium for as a beginner.
- What advice they’d give to beginner bloggers.
Resources:
- Zardyplants
- What success looks like
- Intercom
- Raptive
- Google AdSense
- KeySearch
- Ahrefs
- Semrush
- Canon EOS 80D
- Aputure at B&H Photo Video
- Canon EOS R5 C Mirrorless Cinema Camera
- Adobe Premiere Pro
- BigScoots
- Bluehost
- WPEngine
- Filmic Pro
- InShot
- Jeremy Giffon
- Follow Zardyplants on Instagram and Facebook
- Join the Food Blogger Pro Podcast Facebook Group
-----
This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
480 episodes
Share
Manage episode 374295371 series 81995
Content provided by Bjork Ostrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bjork Ostrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Reinvesting in your business, working together as a couple, and prioritizing video with Liz and Paul Madsen from Zardyplants.
-----
Welcome to episode 422 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz and Paul Madsen from Zardyplants.
Why Success as a Food Blogger Isn’t LinearLiz and Paul Madsen started Zardyplants in 2018 as a way to share their favorite plant-based comfort food recipes with readers. Over the last five years, they’ve worked together to grow the site (and Paul now works full-time for their business)!
Liz and Paul share about the early days of Zardyplants, and how their processes and business have changed over the years. They have really practical advice about the importance of reinvesting in your business, being strategic around the types of recipes you create, and what to prioritize as a beginner blogger.
This is a particularly valuable episode for beginner bloggers but is also a great listen for any content creator trying to define what success looks like for you and your brand.
In this episode, you’ll learn:- About the early stages of Zardyplants, and what it was like starting a blog as a couple.
- How they’ve balanced working full-time with the blog over the years.
- What the division of labor is like between Liz and Paul.
- The benefits of having a side hustle.
- How and why Liz and Paul have transitioned the type of recipes they’re creating over the years.
- How they approach keyword research.
- What growth on Instagram has looked like for Zardyplants.
- About their photography and videography equipment set-up.
- Why they chose to prioritize video as part of their growth strategy.
- Their history with, and strategy around, sponsored content.
- The importance of reinvesting in your business, and what they would recommend paying a premium for as a beginner.
- What advice they’d give to beginner bloggers.
Resources:
- Zardyplants
- What success looks like
- Intercom
- Raptive
- Google AdSense
- KeySearch
- Ahrefs
- Semrush
- Canon EOS 80D
- Aputure at B&H Photo Video
- Canon EOS R5 C Mirrorless Cinema Camera
- Adobe Premiere Pro
- BigScoots
- Bluehost
- WPEngine
- Filmic Pro
- InShot
- Jeremy Giffon
- Follow Zardyplants on Instagram and Facebook
- Join the Food Blogger Pro Podcast Facebook Group
-----
This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
480 episodes
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Similar to The Food Blogger Pro Podcast
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy! Find Gary’s books Day Trading Attention, Crushing It, #AskGaryVee, Twelve and a Half, Thank You Economy, and Crush it streaming now on Spotify.
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continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Where startup founders raise millions and listeners can invest in the next billion dollar company. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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