How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
Content provided by Bjork Ostrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bjork Ostrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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454: Catherine Zhang on Being a Netflix Star and the Power of Social Media
Manage episode 408900575 series 81995
Content provided by Bjork Ostrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bjork Ostrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Balancing two blogs, social media, and two dessert shops, using trends and viral videos to drive blog traffic, and winning a baking competition on Netflix with Catherine Zhang.
-----
Welcome to episode 454 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Catherine Zhang.
Catherine Zhang on Being a Netflix Star and the Power of Social MediaCatherine Zhang has quite a resume: she was on (and won) NETFLIX’s Zumbo’s Just Desserts season 2, runs two food blogs, has over 1 million followers between Instagram and TikTok, and owns Kurepu Crepes — a dessert shop with locations in Perth and Sydney. She also happens to have a Bachelor of Science majoring in Food and Nutrition Science, and spent two years working in pastry kitchens.
Safe to say, she has had tremendous success as a creator over the last few years. In this podcast interview, Bjork and Catherine chat about her professional journey, how she balances her businesses, and the power of social media.
It is a really fun and inspiring interview — Catherine is so intentional about everything she does for her businesses and will definitely leave you with a lot to think about.
In this episode, you’ll learn:- More about Catherine’s professional journey (including opening two brick-and-mortar dessert shops, being on a Netflix show, and growing her Instagram following to 500,000+ followers).
- How she first started creating content online.
- How she applied for (and won!) the Netflix baking show, and how it impacted her online presence.
- How she balances her blog, social media accounts, and dessert shops (Kurepu Crepes).
- How she manages and maintains her blog (which gets 350,000+ monthly pageviews).
- Why she decided to start a second food blog (Dimsimlim) with her business partner (and how they qualified for Raptive within one week).
- How she uses social media, trends, and viral videos to drive blog traffic.
- What she’s learned about the process of building a team and running a brick-and-mortar business.
Resources:
- Catherine Zhang
- NETFLIX’s Zumbo’s Just Desserts
- Pinch of Yum
- Snackdive
- crumbl
- Dimsimlim
- Raptive
- Kurepu Crepes
- dimsimlim on Instagram
- Follow Catherine on Instagram and TikTok
- Join the Food Blogger Pro Podcast Facebook Group
-----
This episode is sponsored by Clariti and Raptive.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
474 episodes
Share
Manage episode 408900575 series 81995
Content provided by Bjork Ostrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bjork Ostrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Balancing two blogs, social media, and two dessert shops, using trends and viral videos to drive blog traffic, and winning a baking competition on Netflix with Catherine Zhang.
-----
Welcome to episode 454 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Catherine Zhang.
Catherine Zhang on Being a Netflix Star and the Power of Social MediaCatherine Zhang has quite a resume: she was on (and won) NETFLIX’s Zumbo’s Just Desserts season 2, runs two food blogs, has over 1 million followers between Instagram and TikTok, and owns Kurepu Crepes — a dessert shop with locations in Perth and Sydney. She also happens to have a Bachelor of Science majoring in Food and Nutrition Science, and spent two years working in pastry kitchens.
Safe to say, she has had tremendous success as a creator over the last few years. In this podcast interview, Bjork and Catherine chat about her professional journey, how she balances her businesses, and the power of social media.
It is a really fun and inspiring interview — Catherine is so intentional about everything she does for her businesses and will definitely leave you with a lot to think about.
In this episode, you’ll learn:- More about Catherine’s professional journey (including opening two brick-and-mortar dessert shops, being on a Netflix show, and growing her Instagram following to 500,000+ followers).
- How she first started creating content online.
- How she applied for (and won!) the Netflix baking show, and how it impacted her online presence.
- How she balances her blog, social media accounts, and dessert shops (Kurepu Crepes).
- How she manages and maintains her blog (which gets 350,000+ monthly pageviews).
- Why she decided to start a second food blog (Dimsimlim) with her business partner (and how they qualified for Raptive within one week).
- How she uses social media, trends, and viral videos to drive blog traffic.
- What she’s learned about the process of building a team and running a brick-and-mortar business.
Resources:
- Catherine Zhang
- NETFLIX’s Zumbo’s Just Desserts
- Pinch of Yum
- Snackdive
- crumbl
- Dimsimlim
- Raptive
- Kurepu Crepes
- dimsimlim on Instagram
- Follow Catherine on Instagram and TikTok
- Join the Food Blogger Pro Podcast Facebook Group
-----
This episode is sponsored by Clariti and Raptive.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
474 episodes
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Similar to The Food Blogger Pro Podcast
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy! Find Gary’s books Day Trading Attention, Crushing It, #AskGaryVee, Twelve and a Half, Thank You Economy, and Crush it streaming now on Spotify.
…
continue reading
Where startup founders raise millions and listeners can invest in the next billion dollar company. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
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