Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Rohl Model: Marketing Luxury and Transitioning to Entrepreneurship
MP3•Episode home
Manage episode 418132014 series 3037973
Content provided by Forbes Books and Joe Pardavila. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forbes Books and Joe Pardavila or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Joe welcomes Greg Rohl to the podcast. Greg has over 30 years of experience successfully marketing luxury products in a traditionally commodity-driven industry. Greg is now a coach and educator, helping professionals develop compelling storytelling abilities to connect the value of their premium offerings to customers' unmet needs. An expert in fighting commoditization, Greg co-authored the book "The Corporateneur Plan" along with his father Ken and Pamela Danziger. The book provides an actionable roadmap for aspiring entrepreneurs, drawing lessons from Ken's journey to building a successful luxury home business. In the conversation, Greg discusses his approach to marketing high-end products by crafting distinctive and persuasive narratives that resonate with customers' desires. He shares insights from "The Corporateneur Plan" on making the transition from a corporate career to entrepreneurship. The episode offers valuable advice for business leaders seeking to differentiate their brands, overcome commoditization, and achieve entrepreneurial success by following the proven "rules of the road" outlined in the book.
…
continue reading
282 episodes
MP3•Episode home
Manage episode 418132014 series 3037973
Content provided by Forbes Books and Joe Pardavila. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forbes Books and Joe Pardavila or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Joe welcomes Greg Rohl to the podcast. Greg has over 30 years of experience successfully marketing luxury products in a traditionally commodity-driven industry. Greg is now a coach and educator, helping professionals develop compelling storytelling abilities to connect the value of their premium offerings to customers' unmet needs. An expert in fighting commoditization, Greg co-authored the book "The Corporateneur Plan" along with his father Ken and Pamela Danziger. The book provides an actionable roadmap for aspiring entrepreneurs, drawing lessons from Ken's journey to building a successful luxury home business. In the conversation, Greg discusses his approach to marketing high-end products by crafting distinctive and persuasive narratives that resonate with customers' desires. He shares insights from "The Corporateneur Plan" on making the transition from a corporate career to entrepreneurship. The episode offers valuable advice for business leaders seeking to differentiate their brands, overcome commoditization, and achieve entrepreneurial success by following the proven "rules of the road" outlined in the book.
…
continue reading
282 episodes
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