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Donations as a reader revenue strategy, with Mother Jones CEO Monika Bauerlein
Manage episode 358106344 series 3406922
Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
American investigative magazine Mother Jones began life in 1976 with the idea of producing a "new brand of socially conscious journalism".
As an independent non-profit outlet, Mother Jones relies upon readers for three-quarters of its revenue - both in the form of subscriptions but especially donations.
About 50,000 people support Mother Jones journalism each year with donations, while its magazine has about 180,000 subscribers.
In the latest episode of the Future of Media Explained podcast, Press Gazette UK editor Charlotte Tobitt speaks to Mother Jones chief executive Monika Bauerlein about how to successfully encourage readers to open their wallets, why being audience-funded is so important for an investigative journalism outlet, the importance of transparency on the numbers, and combatting news fatigue.
Hosted on Acast. See acast.com/privacy for more information.
76 episodes
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Manage episode 358106344 series 3406922
Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
American investigative magazine Mother Jones began life in 1976 with the idea of producing a "new brand of socially conscious journalism".
As an independent non-profit outlet, Mother Jones relies upon readers for three-quarters of its revenue - both in the form of subscriptions but especially donations.
About 50,000 people support Mother Jones journalism each year with donations, while its magazine has about 180,000 subscribers.
In the latest episode of the Future of Media Explained podcast, Press Gazette UK editor Charlotte Tobitt speaks to Mother Jones chief executive Monika Bauerlein about how to successfully encourage readers to open their wallets, why being audience-funded is so important for an investigative journalism outlet, the importance of transparency on the numbers, and combatting news fatigue.
Hosted on Acast. See acast.com/privacy for more information.
76 episodes
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Similar to The Future of Media, Explained - from Press Gazette
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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