092 Success Principles from Direct Response - Brian Kurtz

The Go-Giver Podcast

Marketing, Advertising, Sales, Business, Relationships

Summary

Direct response marketing can have excellent application to traditional sales and marketing. We’ll look at that in our Thought of the Day. And in our interview segment, direct response marketing titan Brian Kurtz will share some of the greatest lessons from that field and how you can apply them to YOUR business. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

• The purpose of direct response marketing.
• Why I’ve always been fascinated by direct response marketing.
• Several direct response marketing principles that also apply to traditional business.

Interview with Brian Kurtz

You’ll discover:

• How Brian defines marketing.
• The difference between advertising and direct response marketing.
• Why the advertising men Brian profiles in his book were ahead of their time.
• How today’s entrepreneur or small business owner can use direct response principles.
• Three basic tenets of direct response.
• Why the list is the most important factor in direct response success.
• How to use the power of RFM (recency, frequency, monetary value) in your marketing.
• The value of keeping records of customer transactions.

Click to Tweet

• #Marketing isn’t everything, it’s the only thing. #sales #business
• In this episode, discover three tenets of direct response #marketing success. #sales
• The more measurable your #advertising and #marketing, the more successful it will be.

Interview Links

BrianKurtz.meTitans of Direct Response Event The Advertising Solution by Brian Kurtz and Craig SimpsonBrian’s BlogFree Resource: 36 Customer Service Quotes Connect with Brian on LinkedInConnect with Brian on FacebookResources

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

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