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Performance Marketing World 2023: The wash-up
Manage episode 357857529 series 3413350
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If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour!
In this week’s The Grapevine podcast, Ed and Tom pull out the three hot topics of conversation…
- Cookies: how are marketers making the most of the data that’s left?
- Cross-platform attribution: what’s the answer? Will there ever be an answer?
- The intersection between brand and performance: where’s the line in the sand? Can any marketer answer the question, “If I spent more (or less), what would happen?”
Thank you for listening!
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