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Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes
Manage episode 353854368 series 3413350
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Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Turmeric Co. didn't happen overnight.
From creating the "golden elixir" in his father's kitchen to over 1000 athletes now using his product every day, Thomas shares his story with Tom and Ed on how he earned his business stripes.
Discover how he set out to reach 100 million people globally, by:
- leveraging communities to grow awareness
- building a digitally native brand
- moving from elite athletes to "everyday heroes"
- investing in data
- understanding true LTV and CAC
Plus: Thomas shares his thoughts on expanding into retail, "heavily exploring" TikTok Shop, and the viral growth of PRIME.
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