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How We Hire Great Blog Writers (And Mistakes We've Made Along the Way)
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In this episode of Grow and Convert Deep Dives, we share our mistakes that we've made when hiring writers and how we've developed a process to solve it.
We go into detail on our process and share things that we've implemented to help us screen writers, test them and train them. We hope you enjoy.
Here are the sections:
0:00 Intro- How to hire blog writers
2:42 Mistakes we made when hiring blog writers
6:38 First big learning hiring writers
9:14 Problem #1: Mismatches in expectations and communication
10:52 Solution #1: Aligning expectations before writing: The questionnaire
15:51 Summarizing our mistakes we made early on hiring writers
17:16 Our writer hiring process
20:59 The test project
24:51 Summarizing learnings of test project
31:11 A question we added to our writing application
33:11 Two filters to help find writing applicants
34:01 How many writers make it through the funnel?
35:32 What are you looking for in the writing application?
38:20 Devesh Rant: Finding good writers is hard
39:27 Bottlenecks that arose in our writing process
40:32 What is the editor looking for in the writing? And coaching…
43:54 Why coaching writers is important
44:49 Don’t build processes too early
46:51 Hiring writers if you’re not a writer
48:08 The profile of a great writer
52:01 Why training writers is important
58:58 Summarizing our writer hiring process
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