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Why A Media Company Content Strategy Doesn't Make Sense for Most Businesses
Manage episode 346039396 series 3411855
Content provided by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In Episode 2 of Grow and Convert Deep Dives, Devesh and Benji discuss why they don't believe a media company content strategy makes sense for most businesses. They argue that this strategy makes sense only for certain types of businesses and that there are things you should prioritize doing prior to adopting a strategy like this. They share examples of "media company" content businesses, explain why the strategy is flawed, and share ideas on what you should do instead.
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