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Why We're Thinking of Repositioning from a Content Marketing Agency to SEO Agency
Manage episode 346790726 series 3411855
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In the latest episode of Grow and Convert Deep Dives, we have an open discussion around a topic that we've been thinking about a lot lately: Should we reposition our business as a SEO agency instead of a content marketing one?
We thought it would be interesting to everyone to lay out the arguments, challenges and opportunities that we see in repositioning our business before we go through with it. We're still unsure if we're going to do it, but we'd be curious to what everyone thinks after they give this a listen!
Here's our old article on the reasonings for why we positioned ourselves as a content marketing agency and how we thought through that:
https://www.growandconvert.com/market...
Sections:
0:00 Intro - Why we’re thinking of repositioning our business
2:26 The story of what led up to us thinking about switching from a content agency to SEO agency
8:28 Our we hurting our business by branding ourselves a content marketing agency?!
11:48 We see an opportunity in repositioning as an SEO agency- the why
17:06 How most agencies and clients think about SEO vs. How we do
27:22 Recapping our arguments for repositioning our agency so far
28:45 Potential challenges from changing our positioning
36:35 Our current positioning/messaging and why it may be holding us back
39:39 Current thinking around where we’ll end up with messaging our service
41:43 Difference in positioning between SEO and content agency
43:13 Devesh rants!
44:53 Increasing the perceived value of a service
49:47 Challenges companies have with messaging their business
51:52 Reflecting on our past positioning and where we go from here
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