101: Calling B.S. on Ad Tech – Why ‘People-Based Marketing’ is Not About People at All

The Heart Of Marketing

Marketing is enduring a highly disrupted phase, and the confidence in its abilities is waning in the C-suite. This episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati is a conversation about the current state of marketing oriented to the confusion of people-based marketing. It's not what you think! People are not the priority of people-based marketing; advertising dollars are. Advertising is struggling to keep its foothold of power, and many larger corporations are whining about the ad blockers and lack of attention by consumers. What does this mean for smaller businesses? John and Jayme provide some encouragement about doing traditional marketing well. Get messaging in order; develop the standard marketing and public relations programs that communicate and touch people directly. Ensure brochures are thoughtful and targeted with a call to action. Make your marketing effort sustainable by getting back to the heart core of your business with values-based marketing that delivers a solid customer experience.