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How to promote your business on a small budget. An interview with marketing authority Julie Darling of Darling Creative, Inc.
Manage episode 347926790 series 3419510
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I speak with promoter, event planner, and owner of Darling Creative, Inc., Julie Darling. Julie and I discuss how marketing has changed over the last 20 years, how to utilize social media for marketing, and how to promote your business on a small budget.
Chapters
1. Why family background is important. (00:03:50)
2. How marketing has changed over the last 20 years. (00:04:35)
3. How to remember a person’s name and details. (00:05:40)
4. The work put into networking. (00:06:07)
5. Engagement - why is it important? (00:08:26)
6. Who is Julie’s Spirit animal? (00:10:26)
7. Why did Julie make enemies with her interns? (00:10:49)
8. Which scene from “A Devil Wears Prada” is out of a PR playbook? (00:11:22)
9. Believing in the brand you’re representing. (00:12:58)
10. The importance of sticking with your tribe/niche. (00:14:48)
11. How should an entrepreneur market on a small budget? (00:15:52)
12. Three talking points for promoting a small business. (00:16:56)
13. Utilizing social media for marketing. (00:17:07)
14. Having the right people in your Facebook group. (00:18:25)
15. Why Julie went out on her own and became an entrepreneur. (00:19:39)
16. Julie's modeling career. (00:21:40)
17. How she got into event planning. (00:22:07)
18. Keeping motivated as an entrepreneur. (00:23:37)
19. Pivoting in your career/business. (00:26:00)
20. What holds entrepreneurs back? (00:26:45)
21. What does a person need to do to get in the marketing industry? (00:31:55)
22. What is priceless? (00:33:09)
23. Getting your foot in the door. (00:34:00)
24. How to contact Julie. (00:35:00)
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