S13E17: How to ensure your organization is purpose-driven, with Brad Stevens (CEO, Outsource Access)

The Impact Multiplier CEO

We're continuing our season on "business as a force for good", Richard speaks with Brad Stevens, CEO of Outsource Access. Brad is a lifetime entrepreneur having built multiple businesses. He is currently the Founder & CEO of Outsource Access (OA), an offshore virtual services firm he has grown to 500 employees in just 3.5 years, which received the Inc Magazine Best in Business Award for firms making the biggest impact on society as a whole in alignment with their commitment to the United Nations Sustainable Development Goals. He's also a 2023 Real Leaders Impact Award winner.

In this conversation, you’ll learn:

• What business Brad started when he was in 4th grade
• The experience that led him to found Outsource Access as a "force for good"
• The framework Brad uses to ensure his business is purpose-driven
• The specific question Brad asks every employee each quarter, to kick off a purpose-driven initiative
• What Brad's personal mission statement is, and why it matters
• What "mental expansion" looks like when you're on a quest to multiply your impact

Resources/sources mentioned:

• outsourceaccess.com
• Email [e-mail] with "multiplier" in the subject line
• 10X is easier than 2X ultimate review
• https://www.linkedin.com/in/bradstevens44/
• The Impact Multiplier CEO Podcast (https://xquadrant.com/podcast/)
• Join Rivendell, the exclusive group of top CEOs dedicated to transforming themselves, their businesses, and the world. Visit https://xquadrant.com/services/ceo-mastermind/ to learn more and take your leadership to the next level.
• Ready for a big leap forward in your own leadership? Elevate your leadership forever with the book Making Time for Strategy: How to be less busy and more successful. Buy your book here: https://xquadrant.com/time/

For full show notes, head to https://xquadrant.com/brad-stevens
Timestamps:
0:00 Intro
01:39 Charity fundraising events.

09:23 How to grow from 1 to 500 employees

21:19 Strategic decision: virtual work, massive growth.

33:19 Consuming content is easy, but implementation is hard

37:17 Identity shift and environment shape personal growth