01 Adam, You Look Like Crap!

The InForm Fitness Podcast

Welcome to the first episode of the InForm Fitness Podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and Friends. Inform Fitness offers life-changing, personal training with several locations across the U.S.

Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that’s so effective, you’ll get a week’s worth of exercise in just one 20-minute session, (which by no coincidence is about the length of this podcast).

Your hosts for the show are Adam Zickerman, the founder of Inform Fitness, Mike Rogers, trainer and GM of Inform Fitness in Manhattan, Sheila Melody, co-owner and trainer of Inform Fitness in Los Angeles, and Tim Edwards, founder of the InBound Podcasting Network and client of Inform Fitness in Los Angeles.

To find an Inform Fitness nearest you visit www.informfitness.com

If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to [e-mail].

Join Inform Nation and call the show with a comment or question. The number is 888-983-5020, Ext. 3.

To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:

https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book

Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at [e-mail]

The transcription to this episode is below:

01 Adam You Look Like Crap - Transcript

Intro: You’re listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that’s so effective, you’d get a week’s worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high intensity strength training information begins in 3, 2, 1.

Tim: And with that we welcome you to the maiden voyage of the InForm Fitness podcast with Adam Zickerman. How about that guys? We're finally here. [cheering] Yeah. [laughs] You're hearing several voices in the background and of course we're going to get to know each and every one of them here in the next few minutes.

After about, what, two months of planning and scheduling and equipment troubleshooting? Now finally recording and excited about passing this valuable information onto those who are looking to build muscle, lose fat, maintain cardiovascular health and maybe even improve your golf game or whatever it is that you love to do. I'm certainly on board.

My name is Tim Edwards and I'm the founder of Inbound Podcasting Network and we are very proud to add the InForm Fitness podcast to our stable of shows. Not only because we've assembled a knowledgeable and entertaining team to present this information but I am also a client of InForm Fitness. I've

been training, using the system for close to about four months I believe and very pleased with the progress I'm making and I certainly have become a believer in the Power of 10 in which we will describe in great detail later in this and in future episodes.

So, let's get started by going around the room or the various rooms that we're all recording from via the magic of Skype and formally introduce each member of the podcast team to our listeners. Of course we'll start with the founder of InForm Fitness Studios and the author of the New York Times, best-seller, Power of 10: The Once-a-Week Slow Motion Fitness Revolution, Adam Zickerman. Adam, it's a pleasure to finally launch this podcast and get started with you.

Adam: Longtime coming. I'm so happy we're doing this.

Tim: And I believe joining us from the Manhattan location of InForm Fitness, from across the hall from Adam, is Mike Rogers. Mike's been training at InForm Fitness for about 13 years and has served as a general manager for the New York City location for the past five. Mike, glad to have you in.

Thank you. It's great to be a part of it.

And finally, joining us from the Los Angeles area is Sheila Melody. Sheila became a Power of 10 personal trainer in 2010 and in 2012 helped Adam expand to the west coast by opening the first InForm Fitness Studio just outside of Los Angeles in beautiful Toluca Lake and has since instructed hundreds of clients through the years, myself included. Sheila, this was your idea to launch the podcast. We're finally here doing it. Good to see you.

I'm so excited to do this, to bring -- to introduce Adam and Mike and the Power of 10 to everybody out there and let's go.

Let's go. Alright. So, there's the team, Adam, Mike, Sheila and myself, Tim. And we're all looking forward to diving deep into the content. But Adam, before we do, remind us of that very sophisticated title you came up with, for our very first and ever so important episode of --

[laughs] The InForm Fitness podcast. That title of the show again, Adam, is what? You Look Like Crap.

[laughs] Very interesting title and in addition to the story behind that title, tell us -- before we get into that, tell us a little bit about your background. What led you to launching InForm Fitness and writing the book, Power of 10?

Well, exercise has always an interest of mine, since I was a kid. I was a jock. My father's a jock. So, I became a jock and, you know, I had trainers and people telling me how to train and I read books on it [inaudible 04:06] magazines and I did it the way everyone was doing it, the way my trainer just wanted me to do, the way my coaches were telling me to do it and it was the conventional biometric type stuff. It was the free weights.

When I was in high school, they didn't even have Nautilus yet. [Inaudible 04:25] Nautilus had just started. We had a universal machine in our gym. Those are -- but it was the first introduction to machines that I had. You know, looking back on it, it was kind of primitive but, the bottom line is, you know, you have -- you worked out hard. You worked out often and you got hurt a lot. [laughs]

Did you get hurt sometime in that progress, in leading towards InForm Fitness, did you suffer an injury?

I had plenty of tweaks up until the point I had my major injury during a deadlifting program but way before that I was -- and what led to the title of this, was way before my major injury, what led to the title of this, was when a boss told me that I looked like crap even though I exercised all the time.

Well let's -- let me stop you there. So, you said you looked like crap. Did you in your mind?

Oh, no. No, I thought I was a stud.

[laughs]

And nothing's changed.

[laughs] And you could see Adam for yourself if you go to informfitness.com and [laughs] see if he really does.

Confidence is important in life, you know?

[laughs] Yes, it is.

And you got to fake it too sometimes.

So, you were an exercise guy, you were doing it all the time and he knew that you were exercising. What is it that led him to tell you that you looked like crap?

As you can imagine, I was working in the laboratory at the -- that I was working and as you ca...