Audrey Crane on Shadow Design

The Informed Life

Audrey Crane is the Head of Growth at DesignMap, a product and strategy design firm. She’s also the author of What CEOs Need to Know About Design, a book that helps leaders understand and tap into the power of design in their organizations. In this, Audrey’s second appearance on the show, we focused on how organizations can ensure they’re getting the best design work for their money.

Show notes

• Audrey Crane - LinkedIn
• DesignMap
• What CEOs Need to Know About Design by Audrey Crane
• Banish Shadow Design with These Proven Techniques – DesignMap
• The Cost of Shadow Design Teams – DesignMap
• Levels of Organizational Design Readiness – DesignMap
• The Informed Life episode 37: Audrey Crane on Design in Organizations
• Dubberly Design Office
• Hugh Dubberly - AIGA San Francisco
• Marty Cagan - Silicon Valley Product Group
• Ben Horowitz - Wikipedia
• Dunning–Kruger effect - Wikipedia
• Peter Merholz
• Design maturity: Yesterday vs. today - Inside Design Blog
• Leah Buley
• Hey designers, they’re gaslighting you. By Sara Wachter-Boettcher - Nice Work
• Jared Spool - Wikipedia
• Salesforce Marketing Cloud

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Chapters

1. Audrey Crane on Shadow Design (00:00:00)

2. About Audrey (00:01:49)

3. Understanding Shadow Design (00:04:36)

4. The Impact of Shadow Design (00:07:32)

5. Design Maturity Model (00:09:10)

6. Design ROI Shortcomings (00:12:29)

7. Assessing Shadow Design (00:15:34)

8. Progressing Toward Maturity (00:19:24)

9. Achieving Enlightenment (00:23:31)

10. How to Address Shadow Design (00:27:29)

11. The Value of Design Consultancies (00:30:08)

12. Closing (00:34:33)