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IRP #05: Pro Ticketing Guru Eric Flatt Uncovers Best Practices for Short Tracks
Manage episode 308984048 series 3024596
Content provided by National Short Track Alliance, John Robbins: Business Strategist, Sponsorship Consultant, and Motorsports P. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Short Track Alliance, John Robbins: Business Strategist, Sponsorship Consultant, and Motorsports P or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you sell every event the same way? Do you offer season ticket packages? Do you offer group ticketing options? Business expert and motorsports professional John Robbins gets the details on how you can sell more tickets at your track today. Pro ticketing guru Eric Flatt spent more than a decade working in the NBA, NFL and at Indianapolis Motor Speedway. Eric explains why fan experience and telling good stories helps to sell tickets. He explains group ticketing, how it works and what you can do at your race track. In this episode of the Inside Racing Podcast, John asks Eric to reveal the ABC's of ticketing, where to find group ticket buyers, how to create powerful promotions and build additional value for your sponsors. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.
Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com.
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