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IRP #48: Mailbag - Sponsorship 101 for Race Teams
Manage episode 308984005 series 3024596
Content provided by National Short Track Alliance, John Robbins: Business Strategist, Sponsorship Consultant, and Motorsports P. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Short Track Alliance, John Robbins: Business Strategist, Sponsorship Consultant, and Motorsports P or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on the latest episode of The Inside Racing Podcast to help race teams with sponsorship. We've spent a lot of time talking about sponsorship from different perspectives, but haven't spent any time talking about race team sponsorship. That's about to change thanks to one of our listeners. Business expert and motorsports professional John Robbins unleashes a ton of recommendations and ideas to help improve a race team's marketing appeal. You'll get the information you need to start thinking about your race team in a different light. Whether you are just getting started or you've been racing for decades, there's something here for you.
Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.
Want to learn more about Kristin Swartzlander and her company Dirty Mouth Communications? Start with her excellent blog right here: http://www.dirtymouthcommunications.com/blog/
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