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A Guide to Facebook Ads in a World of Data Loss w/ Dane Saville
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In this KPI Cafe, host Dane Saville uses his conversations with Reunion Marketing's Social Media Department to bring insights and actionable tips that will help your dealership maximize the potency of your Facebook ads.
With the Apple iOS 14.5 privacy update, you're losing 70%+ of your data on shoppers by sending them from Facebook to your website. You need a strategy that will feed your decision-making with precise data that you can analyze granularly with confidence. The path forward to accomplish this is by embracing a fully native funnel from brand awareness to qualified lead generation.
You will learn how to create that funnel from top to bottom, the four buckets of audiences that you'll want to leverage for optimized reach of actual shoppers, and the way to bridge the gap between media metrics and actual dealership impact.
Here's what you can expect:
What's Going on in Auto? w/ Hannah Lifson
Context for Today's Episode
- Challenges
- Platform Reactions
- Facebook's Influence
- Thanks to Giancarlo and Arunmani
- Industry Landscape
Creating a Full Funnel on Facebook
- Consolidation (Not Fractional)
- Brand Awareness / Reach Ads
- Role of Video (Bonus Tip)
- Mid-Funnel: AIA, Agile Ads, Fixed Ops
- Lead Generation Ads
The 4 Buckets of Audience Targeting
- Signalless
- First-Party
- Facebook Pixel
- Native Targeting
Bridging the Gap between Media Metrics and Dealership Impact
- Mid-Funnel Barometer
- CRM Matchback
- Market Sales Tool
- CPL
Closing Thoughts and Preview of Next Week
Chapters
1. What's Going on in Auto? w/ Hannah Lifson (00:05:53)
2. Context for Today's Episode (00:11:00)
3. Creating a Full Funnel on Facebook (00:13:20)
4. The 4 Buckets of Audience Targeting (00:26:45)
5. Bridging the Gap between Media Metrics and Dealership Impact (00:33:25)
6. Closing Thoughts and Preview of Next Week (00:40:40)
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