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Fundamentals to Fast-Track Your Digital Marketing Management Growth w/ Jarrod Kilway
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Are you a digital marketing coordinator being elevated to management?
Perhaps you're a digital marketing manager/director moving from a single-point store to your first dealership group?
Or maybe you're a seasoned digital marketing manager/director coming from a different industry?
Regardless of the answer, you're taking on a role with unique challenges and myriad tasks that require the right tools, the right balance of time management, the right vendor partners, and the support of your leadership team.
Jarrod Kilway, Director of Digital Strategies and Solutions at Germain Automotive Partnership, joins the KPI Cafe to help you navigate this new role. With more than 15 years in automotive, including the last 6 overseeing the digital marketing of 13 rooftops, he has built the expertise to share so you can expedite your growth and streamline change.
In addition to the insights from Jared, the KPI Cafe's new segment "What's Going on in Auto?" offers up this first installment focusing on the automotive community and brought to us by the CEO of Charisma! Communications, Laurie Halter.
Here's what you can expect to learn:
What's Going on in Auto: The Community? w/ Laurie Halter
- Frictionless Experience
- UVeye Technology
- Transparency
- MotorMinds (Greg Ross): Connected Car
Setting up Today's Episode
Essential Tools for Automotive Digital Marketers
- Utility
- People and Process
- Timing is Key
- Changes
Balancing Time and Resources
- Picking Objectives
- NADA Sprint Planning Example
- Equal Allocation Among Various Teams
- Building Processes / Guides
- Role of Culture
Putting Together a Vendor Vetting Process
- Brian Kramer's Store Tagline: Simple, Fast, Easy
- Las Vegas Slot Machine
- Brand/Culture Identity Importance
Building Brand/Culture Identity
- Organizational Alignment
- Culture Team
- Mission Brand Statement
- It's Not Static!
Getting Leadership Buy-in for Changes
- Clarity and Simplicity
- Action Plan: Have, Show, Measure
Insight on Vendor Reporting: A Challenge
- "What is important?"
- End-Goal Alignment
Advice Today's Jarrod Would Give 6 Year's Ago Jarrod
- Plan, Plan, Plan
Chapters
1. What's Going on in Auto: The Community? w/ Laurie Halter (00:02:15)
2. Setting up Today's Episode (00:07:47)
3. Essential Tools for Automotive Digital Marketers (00:09:00)
4. Balancing Time and Resources (00:12:37)
5. Putting Together a Vendor Vetting Process (00:19:15)
6. Building Brand/Culture Identity (00:24:07)
7. Getting Leadership Buy-in for Changes (00:27:20)
8. Insight on Vendor Reporting: A Challenge (00:30:19)
9. Advice Today's Jarrod Would Give 6 Year's Ago Jarrod (00:31:54)
10. Special KPI Cafe NADA Offer (00:33:57)
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