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Getting Context: The Modern Customer Journey and How to Reach Them w/ Albert Thompson
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The marketing world has been changing at a blistering pace. There are privacy updates that have reduced targeting and audience capabilities, the deprecation of the cookie, new advertising entrants, changes to current platforms, and so much more that you have to contend with in order to market effectively. Things will only become more complex just as the customer journey has these past few years (expedited by COVID-19).
In this KPI Cafe, DrivenIQ's CEO Albert Thompson provides a full view of what customers are doing, better ways to market to them, and more context around the value and source of data. You'll have food for thought on how to future-proof your marketing efforts powered by reliable information that you own.
In addition to the primary interview, Charisma! Communication's Laurie Halter is back to dive into "What's Going on in Auto?".
If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.
As always, please subscribe to the KPI Cafe on your favorite podcast platform!
Here's what you can expect from today's episode:
Opening Comments
What's Going on in Auto? w/ Laurie Halter
Introducing DrivenIQ's Albert Thompson
Albert's Automotive Origin Story
What Today's Buyer Journey Looks Like
- COVID Transitions
- Rinse and Repeat Actions
- Research Intenders
How Can We Market Better to Today's Buyer?
- Top-of-Mind: The Journey
- Data Protection
- "My Data"
- Outreach vs. In-reach
- Custom Audiences
- "Digital Up"
Insights on Customer and Contextual Journey
- Hyper-Segmentation
- People-Based
- Loyalty
The Starting Point for Dealers
How to Find a Reliable Data Partner
- Asset
- Rights
Last Insights or Tips for Future-Proofing Marketing
To Learn More About Albert and DrivenIQ
Previewing Next Week's Episode
Looking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.
Chapters
1. Opening Comments (00:00:50)
2. What's Going on in Auto? w/ Laurie Halter (00:05:45)
3. Introducing DrivenIQ's Albert Thompson (00:08:50)
4. Albert's Automotive Origin Story (00:09:50)
5. What Today's Buyer Journey Looks Like (00:14:00)
6. How Can We Market Better to Today's Buyer? (00:19:28)
7. Insights on Customer and Contextual Journey (00:25:10)
8. The Starting Point for Dealers (00:27:55)
9. How to Find a Reliable Data Partner (00:29:15)
10. Last Insights or Tips for Future-Proofing Marketing (00:32:57)
11. To Learn More About Albert and DrivenIQ (00:34:03)
12. Previewing Next Week's Episode (00:35:15)
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