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Much Ado About Ad Customizers w/ Jessica Dee
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In this episode of the KPI Cafe, Reunion Marketing's Director of Paid Search Jessica Dee dives into a recent update to features for Responsive Search Ads: Ad Customizers. Though long-available for Expanded Text Ads, Ad Customizers provide additional relevance with new layers of information that can populate in the ad based on the consumer's actual search.
Here's what to expect:
What Are Ad Customizers? 4:57
- Dynamic Attributes
- Relevance
- VIN, Mileage, Days of Lot, etc.
- Process of Selecting
Initial Data to Ad Customizer Effectiveness 7:21
- For Expanded Text Ads
- High CTR
- Comparable CPC
What Triggers Ad Customizers? 8:42
- Keywords
- Ad Groups
How Do You Optimize Ad Customizers? 9:27
- All Dynamic
- Reset Static Text
Goodbye to Expanded Text Ads? 10:53
Budget Impact of Efficiencies of Ads? 12:27
Types of Ad Customizers 14:02
Chapters
1. What Are Ad Customizers? (00:04:57)
2. Initial Data to Ad Customizer Effectiveness (00:07:21)
3. What Triggers Ad Customizers? (00:08:42)
4. How Do You Optimize Ad Customizers? (00:09:27)
5. Goodbye to Expanded Text Ads? (00:10:53)
6. Budget Impact of Efficiencies of Ads? (00:12:27)
7. Types of Ad Customizers (00:14:02)
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