What Makes Websites Work. Like, Really Work. w/ Lyamen Savy

The KPI Cafe

You know that more people are shopping online. You know that the majority of the purchase process has shifted online (at least for most industries). So why are there still website providers for retail automotive who are not championing today's consumer behaviors? You need to ensure that you offer a frictionless experience across your site for both sales and service. 321 Ignition's CEO Lyamen Savy joins host Dane Saville to offer insights about issues you may be having with your current website provider, tips on how to ensure that your website is truly mobile-first, actionable items to make immediate improvements, and much more. If you want some perspective on whether or not your website is working -- like, really working -- for you, today's episode is for you.
Here is what you can expect:
4:39 1986 Pontiac Sunbird Story
6:26 Lyamen's Automotive Origin Story
9:51 Tech Legacy Issue Among Automotive Website Providers

• Stockholder Obstacle
• Jack of All Trades, Master of None

12:07 What Have Automotive Website Providers Been Getting Wrong?

• Mobile-First

13:44 What Does It Mean to be Mobile-First?

• Mobile Native Features
• Less is More

15:15 How Do You Orient a Website to Mobile-First?

• Importance of Graphics (html5)
• Placement

17:15 What Demonstrates 321 Ignition Works Better for the Dealer?

• Visualizing
• Compare to Ecommerce
• Calls-to-Action Overload

20:15 Process for Working with 321 Ignition

• Dealer Backend
• Balance of Customization and Templatization
• Expertise Not Found in Dealership

24:01 Immediate Website Improvements Dealers Can Make

• Anxiety Elements
• Value Propositions
• Friction Elements

28:14 321 Ignition the First to Offer...
29:16 What Does It Mean to be "Dealer-First"?

• Transparency
• Fees and Strategy
• Lyamen's Example of Shady Practices

33:51 What Excites Lyamen Most About 2021
35:14 Contacting Lyamen Savy / 321 Ignition