173. Why Lazy Marketing is Failing and Strategies for 2024 and Beyond with Veronica Romney

The Legal Paige® Podcast

Wondering why your tried-and-true marketing tactics aren’t working anymore?

In this episode of The Legal Paige Podcast, I’m joined by marketing expert (and good friend!) Veronica Romney. Veronica, known for her innovative marketing strategies, shares invaluable insights into navigating the ever-evolving landscape of online business. Veronica and I discuss the importance of adapting marketing strategies, the impact of COVID-19 on entrepreneurship, and how service providers (like you!) can stay competitive in today's market.

Tune in to hear:

• Using benefit extensions to offer multiple value tiers from a single transaction and strengthen client relationships.
• Marketing strategies that stopped being effective in 2023, and how businesses must continually innovate and update their messaging to remain relevant.
• How the COVID-19 pandemic kickstarted a rise in entrepreneurship and brought about new challenges for online businesses.
• The idea of proximity in marketing and how service providers can build closer relationships with clients.
• The importance of collecting and using customer feedback to refine marketing strategies, along with specific techniques for accomplishing this.

Links and Resources:

Connect with Veronica on her website or on Instagram.
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