S E9: Shane Gould And David Astbury, A Bonus Episode The Long Haul podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Long Haul »
S E9: Shane Gould and David Astbury, a Bonus Episode

3 years ago 16:53

MP3•Episode home

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 24, 2023 22:08 (1+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 episodes

The Long Haul

S E9: Shane Gould and David Astbury, a Bonus Episode

The Long Haul

published 3 years ago

MP3•Episode home

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 24, 2023 22:08 (1+ y ago)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 episodes

All episodes

The Long Haul

1
S E9: Shane Gould and David Astbury, a Bonus Episode 16:53

3 years ago16:53

16:53

Shane Gould is a swimming champion, she has two Masters degrees and a PhD, and she was the Sole Survivor on Australian Survivor in 2018. In this bonus episode, David Astbury and Shane Gould talk about why she chose to keep studying, her return to swimming in her 40's and her experience with reality TV. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

The Long Haul

1
S E8: Episode 8 - Inside Retirement 38:17

3 years ago38:17

38:17

Guest host, and recent AFL player, David Astbury takes us inside retirement with Dr Shane Gould, NRL's Clint Newton, Softball's Janice Blackman and transitional expert, Dr Deidre Anderson. What goes on inside the mind and life of elite sports people when they retire, is it any different to us mere mortals? Find out what happens as the long haul ends and something new begins. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

The Long Haul

1
S E5: Episode 5 - Inside The World Game Downunder 44:30

3 years ago44:30

44:30

The Long Haul

1
S E7: Episode 7 - Inside Driven Young Minds 40:14

3 years ago40:14

40:14

Aussie swim champion Grant Hackett did the sport career long haul that started way back when he was kid. In this episode he takes Emma inside his own childhood and the mindset and support network that made him. We hear from two sisters at the start of their sporting careers, gymnasts Miella and Rommie Brown. With the help of their coach John Hart we discover what it takes to excel in their gruelling sport. And Professor Mark Williams helps us explore the psychology inside the minds of those with the drive to go all the way. Credits: Miella and Rommie Brown, John Hart, Gabby and Matt Brown, Professor Mark Williams, Grant Hackett. The Best: How Athletes Are Made. Mark Williams + Tim Wigmore See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

The Long Haul

1
S E6: Episode 6 - Inside Sportsbetting 38:54

3 years ago38:54

38:54

AFL star Josh Bruce helps Emma explore the true extent and impact that Sports Betting is having on fellow elite athletes, younger players and our sporting culture. Emma takes even deeper inside the complex and confronting reality of this new normal with researchers Matthew Stevens and Tanya Fletcher Credits: Josh Bruce, Matthew Stevens, Tanya Fletcher, Paul Fung, Will Murray See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

The Long Haul

1
S E4: Episode 4 - Inside The Hard Slog 36:58

3 years ago36:58

36:58

The Long Haul

1
S E3: Episode 3 - Inside the COVID Hubs 43:11

3 years ago43:11

43:11

The Long Haul

1
S E2: Episode 2 - Inside The Blackest Day 44:53

3 years ago44:53

44:53

The Long Haul

1
S E1: Episode 1 - Inside The Human Machine 40:52

3 years ago40:52

40:52

The Long Haul

1
Episode 0 - Introducing The Long Haul 4:12

3 years ago4:12