Crafting An Unforgettable Brand With Kim Colaprete & Chavi Hohm

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

What does it really mean to build a personal brand? For some real estate professionals, it’s all about slick logos and corporate professionalism. For Kim Colaprete and Chavi Hohm of Team Diva Real Estate in Seattle, it’s all about community, fun and the occasional drag queen. Kim and Chavi have created an unforgettable brand that’s made Team Diva a Seattle institution, and they back it all up with a proven track record. They’re top producers in their Coldwell Banker Bain affiliate, they’ve been included in Inman News’ 100 Most Influential Real Estate Leaders list, and they teach courses in digital marketing in Seattle and across the country. In this interview, the Divas give us their views on building your real estate brand, the benefits of working through a recession, and the pros of being partners both in business and in life. For full show notes, visit: placester.com/podcast/crafting-an-unforgettable-brand-with-kim-colaprete-chavi-hohm/ -Matt & Seth Visit our website: plcstr.com/1MXOycY Download on iTunes: plcstr.com/1O9knUi