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How measure your content marketing ROI with Deb Mukherjee
Manage episode 303940761 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Looking to improve your content marketing performance?
In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI.
Tune in to learn:
- Three key pillars in a content marketing strategy
- What content marketing metrics you should track
- Why Deb uses first-touch attribution to measure content marketing
- How to optimize different types of content
Links mentioned in the show:
- Follow Deb on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
79 episodes
Share
Manage episode 303940761 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Looking to improve your content marketing performance?
In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI.
Tune in to learn:
- Three key pillars in a content marketing strategy
- What content marketing metrics you should track
- Why Deb uses first-touch attribution to measure content marketing
- How to optimize different types of content
Links mentioned in the show:
- Follow Deb on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
79 episodes
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Similar to The Marketing Intelligence Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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…
continue reading
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Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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