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How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

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Manage episode 322251527 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign.

He discusses:

  • How to design an effective ecommerce ABM campaign
  • What are the key components of an effective ABM campaign
  • What data companies should collect to craft the right messaging for their ABM campaigns

Links mentioned in the show:

  continue reading

79 episodes

Artwork
iconShare
 
Manage episode 322251527 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign.

He discusses:

  • How to design an effective ecommerce ABM campaign
  • What are the key components of an effective ABM campaign
  • What data companies should collect to craft the right messaging for their ABM campaigns

Links mentioned in the show:

  continue reading

79 episodes

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